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Google Analytics Experts - Help In Interpreting 100% CTR?

Discussion in 'Google Analytics' started by tuksdrr, Aug 5, 2014.

  1. #1

    An SEO company I hire has been providing me with Google Analytics results for a while and I'd like to understand some of the results which appear a little odd at first glance:

    The report is the " Top 1,000 daily queries" one. My issue is the weird 100% CTR's that are reported on many keywords:

    In over half the instances the search terms have exactly 5 impressions and 5 clicks. Is this normal or is there some issue with Analytics/other explanation ? It just seems highly abnormal that there would be a 100% CTR, even if the keyword was on page 1/2??

    The screenshot from the report is here:


    Would truly appreciate some insights into whether this is normal or somewhat odd!
    tuksdrr, Aug 5, 2014 IP