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Google Analytics "Direct" Traffic

Discussion in 'Google' started by Bagless, Jul 1, 2008.

  1. #1
    Until recently, I'd say that around 95% of traffic coming to my sites was from Google searches.

    However, in the last few days, that percentage has dropped and appears to have been replaced by "Direct" traffic according to Analytics. The other stats such as keywords hasn't really changed.

    What exactly does "direct" mean?


    Edit - one thing I thought of, if visitors had firewalls installed such as Symantec, would that strip the referrer information and make them appear direct, even though they probably found me through a search engine?
     
    Bagless, Jul 1, 2008 IP
  2. kuneh08

    kuneh08 Peon

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    #2
    i think the direct if when they type your URL. maybe they memorize your site url or in their bookmars to go directly to your site.
     
    kuneh08, Jul 1, 2008 IP
  3. MoveForward

    MoveForward Active Member

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    #3
    I have always assumed that direct means either typed in or from a users favourites.

    Not sure about your firewall theory. I would have thought that might be calculated as an unknown referrer rather than a direct hit.
     
    MoveForward, Jul 1, 2008 IP
  4. mhmdkhamis

    mhmdkhamis Well-Known Member

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    #4
    it mean people who visite tour site from them computer
     
    mhmdkhamis, Jul 1, 2008 IP
  5. JoX23

    JoX23 Peon

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    #5
    I was under it was the impression that it was any traffic that was not generated by a SE or a referring site. Which meant to me that it could be direct type ins of your URL or from Bookmarks in their favorites or anything that analytics can't figure out how it got there.
     
    JoX23, Jul 1, 2008 IP
  6. KC TAN

    KC TAN Well-Known Member

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    #6
    You may find the following help section useful:

    http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=60126

    Basically, most members have answered the question already :)
     
    KC TAN, Jul 1, 2008 IP
  7. Mikesblank

    Mikesblank Active Member

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    #7
    I Wouldn't worry about it - infact you should be excited about it if anything. Users care enough about your site to remember it and manually type it in themselves to re-visit.
     
    Mikesblank, Jul 1, 2008 IP
  8. IEmailer.com

    IEmailer.com Well-Known Member

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    #8
    IEmailer.com, Jul 1, 2008 IP
  9. Bagless

    Bagless Active Member

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    #9
    Thanks for all the input. What surprises me though is that I don't have the sort of sites anyone would bookmark or visit more than once and a high percentage are new visitors.

    Strange.
     
    Bagless, Jul 1, 2008 IP
  10. SupperWare

    SupperWare Peon

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    #10
    I have the same issue. Before 5 Sep 2008, Search engine hit rate was greater tahn %93. But it is decreasing drematically. But the visits are almost same. For instance yesterday Google's rate became %60.

    This is impossible. I am not sure that, is it real decreane in seraches or mistake in Google Analytics?

    Is tehre any one that can help us?
     
    SupperWare, Sep 15, 2008 IP
  11. SEO Agency

    SEO Agency Greenhorn

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    #11
    I have the complete opposite issue! The total traffic to the site has increased tremendously, however the direct traffic numbers are way down. Check it out: http://forums.digitalpoint.com/showthread.php?p=12267268
    Any help appreciated.
     
    SEO Agency, Aug 19, 2009 IP
  12. SEO Agency

    SEO Agency Greenhorn

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    #12
    sorry for the lack of link.. I'm still a Peon :eek:
     
    SEO Agency, Aug 19, 2009 IP
  13. magda

    magda Notable Member

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    #13
    I've never seen a google analytics account (and I've seen quite a few) where the direct traffic reported didn't look unfeasibly high. I think a lot of things get reported as 'direct' when google simply can't resolve the source of the traffic.
     
    magda, Aug 19, 2009 IP
  14. neiljhonson

    neiljhonson Peon

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    #14
    It is really confusing, How it can change just in reverse order. If you get answer for this, Let us know.
     
    neiljhonson, Aug 20, 2009 IP
  15. GothamOne

    GothamOne Greenhorn

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    #15
    In Google Analytics, this means traffic that's either typed in directly into the address bar or it has been Bookmarked/Favorited.

    As a result, usually the bulk of "direct" traffic goes to the Home Page.
     
    GothamOne, May 28, 2010 IP
  16. mrpaisa

    mrpaisa Guest

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    #16
    Thanks for great, it really help me to find out what mission in my traffic report... thanks so much...
     
    mrpaisa, May 29, 2010 IP
  17. jas1414

    jas1414 Peon

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    #17
    It will show you how to segment direct traffic to help figure out how many visitors came through a bookmark and how many likely came through some offline media like yellow pages.
     
    jas1414, Nov 9, 2010 IP
  18. crudeexperts

    crudeexperts Peon

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    #18
    Direct traffic is not dependant on shaky factors like search engine ranking or social media popularity.
     
    crudeexperts, Nov 10, 2010 IP
  19. wptheme

    wptheme Well-Known Member

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    #19
    Sorry but can't resist posting here at DP again. Found an excellent post by Australia SEO blog here

    Quoted as the following, this should open your minds a bit. I am posting just because I got the same thing happened to my site and it actually turns out Search Engine traffic but considered as Direct traffic due to the fact I made a redirection. Very simple really.

    Awesome post really. Must read.

     
    wptheme, May 27, 2011 IP
  20. Mithuasha

    Mithuasha Banned

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    #20
    I think You should not go through any other site it means bypass any other site. You should go from direct url.
     
    Mithuasha, May 27, 2011 IP