Anyone know how long the analytics cookie lasts? I am running an adwords ad that is getting some good traffic but it is not converting to orders. So I am trying to evaluate if it is worth having this ad campaign. Thanks for any info.
As far as I know the Google Analytics cookie lasts 30 days. Someone might correct me, but that is my understanding. I haven't set up Analytics - I just use it so I'm not sure if it's possible to change this setting?