I have read in a few zen cart forums that gogoles analytics counters seem to be off. I have notice that the traffic google sees me getting and the traffic i am actually getting is 3-4 times more. Anyone else see this?
Yes I get the same thing. The google counts are the more accutrate if you are looking for the number of visitors. It is the way the Zen Cart stats works. It does not count visitors, it counts sessions and page views. From the admin page the first number is sessions and the second is page views. A session in Zen Cart is a browser session, so if a visitor clicks on something and it opens in a new window that is an other session. Zen Cart counts that as 2, but Google Counts is 1 (because it is the same visitor) So depending on how your theme is set-up the Zen Cart Numbers could be alot higher, but both are acurate.
I am running the latest zen-cart and yeah, I also have a discrepancy between analytics and zen-cart for visits and views. But sales do match. Maybe try re-installing the zen-cart plugin or see if it has been updated. They have like 3-5 different analytics plugins and a couple of them are old and are no longer supported.