I set google analytics so it tracks conversions. We see conversion but do not get any info on AdWord Campaigns. Has anyone had this problem? The RPC is 0 for eveything but I know this cannot be true. RPC Revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads This would just be a cookie from google. Someone good at this stuff thinks it has to do with when people check out and they go for http: to https: but that seems strange as what ecommerce website does not do this. So, do have any info that may be relevant? Why would google make it so one would not see a good ROI. The cart is SpiderCart. thanks, Paul
Do you have "auto-tagging" selected in your Adwords campaign (found under 'Preferences' in the My Account tab) ? This automatically tags your ads with the proper URL string to properly mesh with Google Analytics. If you don't do this, you'd need to manually tag all of your ads with the Google Analytics URL string components which is a lot of extra work. Additionally, to see cost data you need to link your Adwords account to your Analytics account via the Analytics interface.