At PubCon, Matt Cutts mentioned that there were over 200 variables in the Google Algorithm. I thought I’d start a list... Domain - Age of Domain - History of domain - KWs in domain name - Sub domain or root domain? - TLD of Domain - IP address of domain - Location of IP address / Server Architecture - HTML structure - Use of Headers tags - URL path - Use of external CSS / JS files Content - Keyword density of page - Keyword in Title Tag - Keyword in Meta Description (Not Meta Keywords) - Keyword in KW in header tags (H1, H2 etc) - Keyword in body text - Freshness of Content Per Inbound Link - Quality of website linking in - Quality of web page linking in - Age of website - Age of web page - Relevancy of page’s content - Location of link (Footer, Navigation, Body text) - Anchor text if link - Title attribute of link - Alt tag of images linking - Country specific TLD domain - Authority TLD (.edu, .gov) - Location of server - Authority Link (CNN, BBC, etc) Cluster of Links - Uniqueness of Class C address. Internal Cross Linking - No of internal links to page - Location of link on page - Anchor text of FIRST text link (Bruce Clay’s point at PubCon) Penalties - Over Optimisation - Purchasing Links - Selling Links - Comment Spamming - Cloaking - Hidden Text - Duplicate Content - Keyword stuffing - Manual penalties - Sandbox effect (Probably the same as age of domain) Miscellaneous - JavaScript Links - No Follow Links Pending - Performance / Load of a website - Speed of JS Misconceptions - XML Sitemap (Aids the crawler but doesn’t help rankings) - PageRank (General Indicator of page’s performance)
what are the other variables the ones which arent that obvious coz the ones mentioned above are kind of obvious variables
It's quite impossible to list all the variables... and more, it would be completely useless... a website 100% optimized for search engines has no chances of having good rankings for a typical keyword. Why ? Because you need to focus on the user and not search engines... create content for users and not search engines... Matt Cuts said it a 100 times... Best,
Yea Matt Cutts Said make your side user friendly!!! But the listed points are the experience of experts which are collected from the number of SEOs who are serving since many years in this field.
If you knew the answer to this question you would be a millionaire. Google has never disclosed their whole algorithm, what benefit would they gain from doing that?
Agreed! But in the conversation Matt Cutts said: "Most of the SEOs are meeting the requirements of our alog (variables) ..." If you are updated?
It's really not that hard. Build a quality site with good information, spend some time commenting in the community especially in the first couple of months without doing much serious backlinking, and you can be on the first page easily if you've done your research properly. Quit worrying about the algo and get to work!
Hi Reidwriting, Did you mean, if I build a quality website with good information and I also engage with the community. This can give me the position on keyword "Rugs" or "Tires" ? Funny!!!