Hi DP members, I want to invest some $$$ to my websites but i am confused among these 2 companies 1) Google Adwords 2) Facebook Ads I want to get Coming back visitors, who does not visit once with ad and never came back.. Please suggest me with your experienced tips
I haven't personally tried Facebook Retargeting but I've heard great great things about it. But I have tried Adsense retargeting, it worked well but it was super expensive. What I would do if I were you, I would put like $40 into Facebook and $40 into Google and see what one performs better for your personally.
Yup, i have just invested 20$ on Facebook and will add same in adwords and will see the response. as far i got from Facebook Website Clicks : 155 Amount Spent: $3.76 CPC : $0.02 From that traffic 4 Users have been registered to website and less than 50% bounce rate
Your CPC is very good, you should stay with facebook ads. I have spent $43.95 on adwords but bounce rate is very high 88%.
The CTR of FB ads is a lot lower than the Adwords, however the CPC is is also a lot lower so the best decision is to try both and after checking the result you can allocate you budget to the more effective platform. Also bear in mind that the ad copy have significant importance about your CTR, CPC, conversion, etc.
Yup i have tried 6 ads at FB and 3 of them got high clicks so removed other 3 and now continued with good 3 ones, and one thing to add. the CPC is lower in right sidebar ad than News Feed. i recommend using right column ad if someone want t CPS around $0.01 to $0.03
These two facebook and google are the most used and well known digital advertising media peoples are using to promote their product or service.On Facebook you can choose the audience for your ads. Targeting options allow to filter users based on interests, demographic and geographic filters: You can reach the right audience and your ads will be seen only by users you have profiled. If you directly compare metrics like CTR and CPC, often Facebook ads effectiveness seems far inferior to what can be achieved on Google Adwords search network and other search engine advertising platforms.
Google Adword is good if your business is selling services, products, etc Facebook is a place where you can find most active users all the time. If your are selling the products of daily uses or similar to that then Facebook is good. For this, you have something in your website that interest your customers. For re-targeting, go for Adwords re-targeting. This will be best for you. Start investing less money, check the performance, if good then go ahead if bad then check whether your ad, keyword, landing page, QS is good. May be sometime our bad ad strategy lead towards our business failure and vise verse. So, check carefully because this is the time that will help you in choosing the better platform for growing your business.
Hi, I have done both of the ads and I am telling you from my experience. First you need to understand the difference between the audience who see facebook ads and who see google ads. On facebook people come to chat with their friends, play games and do all the fun activities. Their intention is not to find any product or service. But on Google people come to find out something and if you can give them that, there is higher probability of those audience to convert to sales. I am not saying that Facebook ads are not effective. But first determine what you want at the end of the day. If you want likes to your facebook page, hits to the website then facebook ads are very good. These ads can also give you conversions if you are very specific about your audience as facebook gives you the ability to set demographics according to the type of audience you want your ads to be shown. If you are totally concerned about getting sales, then you can try Google ads as they are very reliable in getting conversions to your website and will cost you cheap. Finally , I will suggest you that think like a customer who is looking for a product or service that you offer. Then think where you will go to look that product .. If you think you will go to look for that product on Google than definitely go for adwords and If you think that you can also click on the link and go to the website if you see some ad your facebook home feed when you are surfing around then you can also give it a try. But in my opinion, Google ads will always be my first preference to drive conversions. Good luck
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If it is obviously more expensive but more cost effective especially for certain niches, there are potential customers who do not visit social networks.
Basically the site i advertising does not SELL any product, its just a Funny videos, Watch Online Movies website so i need audience that like that kind of entertainment stuff
Both are good, you can never say that Adwords is worse or Facebook Ads, however Adwords is a much bigger and competitive platform, and facebook is less, but it doesnt work for every niche(s), so i suggest to try both and see the individual results for your website.
I would suggest google adwords then fb ads. But first you should consult to the adwords professional first so you won't make any mistake.