Google Adwords v/s Facebook Ads Campaign

I'm a little surprised that I am getting more relevant clicks for my food blog, a review that I wrote about a deep fryer, from my Facebook ad campaign, than with Google.

Right now, I've had over 100 clicks from Facebook and only 4 clicks with Google.

Google used to be the place to be back in the day. Has this changed? How are your results?

I also like the fact that people can leave comments in Facebook too.

I won't run them both for long. How has your experience been?

 

Facebook is the largest platform and Facebook Ads a tool that allows you to focus on the exact market you want to capture, the lead you want to convert, and the customer you lost along the way. Facebook ads will definitely helps you in promotion, while Google Ads can’t.

 

Use FB ads in case you want to get attractive and engagement from your fans into your ads post. Other way, use GG Ads when you want to get traffic to your website and then people do action on your website instead on your fanpage.

 

I am still going strong with Facebook. I now have two Facebook ads: one so people can like my page and the other so they can buy my deep fryer. I'm also getting residual customers from Facebook. Every time I post something, I get people to look at it and like a particular post or comment.

Seems like this is the way of the future.

 

That's right, you're running FB Ads Like and FB Ads Post, these're used to increase fans for your Fanpage and increate sale at post engagement.

 

My observation
Facebook - Lead will be more (CPA is less)..... but quality will be low
Google Adwords - Lead will be less (CPA is high)........ but quality will be high

 

I feel that with facebook you can drill down and get a tighter audience for your niche and Google adwords is a little more broad. You can target longer tail KW's on Google and get the clicks cheaper.