Hello, I am sure you all know this, or at least what I will say here will be like telling your grandmother how to suck eggs, but I figured I might as well see what others say. I have a German website along with an Adwords campaign, and I ahve found that having both English and German keywords has increased click throughs greatly, including having things doubled up, Phrase match and Exact Match. (I'm not sure why I did the Phrase and Exact Match) Now what would you think? Would you expect that if you have an exact match, that it will only work when the exact match is just that and you would not show up on a phrase match search, or would you think it was the other way around, phrase match is also a broad match. Any sugestions. How many Ads do you have? Do you just do a couple or do you have loads of ads? Do you pause your ads and then use them again? Thanks