Google AdWords suspended all accounts with poor quality landing pages. In fact, if you bid for low keywords CPC, then your accounted got terminated. This may be unfair to low-bid bidders like us but it is fair to high-bid bidders. As you know, high-bid bidders ($.50 to $5 cpc) do not want you to bid for $0.03 to $0.10 cpc. They will loose money. This is the fair thing that Google do. There are not only you, but millions of AdWords accounts got terminated because of poor quality landing pages. So, if you want to use the cpc, then you have to try other companies. Thoughts? Thanks for reading.
Nothing to do with how much you bid. Main reason to get suspended is to repeatedly not follow the rules. Example, you create an ad that violates the display and destination URL rule. Google disapproves your ad. You create another ad violating the same rule and repeat this a number of times, you get suspended. You also don't get suspended for poor quality pages. You get suspended for promoting products that are against their TOS (again, repeatedly) or pages promoting affiliates, although I think these kinds of pages would show up as having poor quality. Again, the first time or two you will get a warning but continue doing it, and your will get suspended. But not if you have low bid amounts.
ACTUALLY a big rash of warnings and account suspensions just went out Friday due to poor landing page quality. A ton of people were affected. Sounds like many were affiliates, but some were merchants. Some were BIG advertisers with years of good history with Adwords. The warnings for the most part read: The story is here and the WebmasterWorld post has a ton more info. http://www.seroundtable.com/archives/020864.html
It's good to be the big kid (google) on the block. I am sure google believes their quality striking is a good idea. Losing some plain jane big long time advertisers probably wasn't so bright. Some basics that that they still look for is a privacy policy in the landing page and not a landing page with just Ebay plastered all over it.
Yep! It seems thousands (maybe tens of thousands) accounts were hit that way - mine included. I think we have to get more creative in marketing our products by other means.
So, we have to think about another advertising strategy to advertise our websites. Yahoo cpc may be an option. Thanks for reading and commenting on my post. thank you.
From an Adwords customer: "...Anyway, how can adwords ban you for submitting sites that that seems to be in violation with the Landing Page and Site Quality Guidelines while there is not a tool where can check if an URL is ok to submit? How can you be for 100% sure if a site is in violation with the Landing Page and Site Quality Guidelines before you submit the site? That is impossible right? As mentioned, I’m using adwords for myself and for other companies for over four years so I know how it works. The site I submitted yesterday is nothing different from many other sites I promote. If google would like to ban clients for this than they should offer a tool where you can check your website for Page and Site Quality Guidelines before you submit the site. If google does not offer a tool like this then they should not ban clients."
"If google would like to ban clients for this than they should offer a tool where you can check your website for Page and Site Quality Guidelines before you submit the site. If google does not offer a tool like this then they should not ban clients." True! Worse yet is that many of these people that got warnings have tons of sites and campaigns running and no way to find out which one is causing the problem so they can correct it or pause it.
Any ideas what the accounts were banned for? were they people with just bad quality landing pages e.g. directing to the home page or one with little relevance to the actual product (say you clicked an ad to buy screwdrivers and the landing page has a the a long list of different tools) or were the accounts that were banned just mass produced "cookie cutter" affiliate pages
The vast majority of banned accounts was for having affiliate pages. Google warned about this months ago. The rationale, which I agree with, is that there was too many ads all promoting the same thing. People would click on the ads and the pages were basically all trying to sell the same thing, producing a bad user experience. Google won't ban you if you have a poor quality page such as what you describe. They wish all advertisers were smart and not bid on irrelevant keywords, poor ads and wrong landing pages. But you can't ban someone for being stupid. The system is basically built to discourage stupidity and reward being smarter about how to advertise. That's what quality score is all about. If I was an affiliate marketer, I'd be happy about this decision by Google, as long as my own account wasn't banned I guess. But if I was an AM, I would send clicks direct to the merchant's page. This now cuts down on all other AMs promoting the same product using Adwords. It's essentially back to one ad per domain. Less competition and that should increase ROI for those AMs using Adwords.
A Google rep replied to that long WebMasterWorld thread. Turns out it wasn't so much landing page quality as it was the type of sites people are linking to. Here's the scoop: http://searchengineland.com/google-mass-bans-warns-adwords-advertisers-but-why-27113
Last weekend Google suspended my account, my business is destroyed, I am really upset. I came across this eBook 'Get Adwords unbanned' They have a 100% money back guarantee, but before I go and purchase this book did anyone of you guys read it? http://getadwordsunbanned.com