Google adwords Remarketing List

Discussion in 'Google AdWords' started by kellyfros, Sep 6, 2011.

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  1. #1
    Has anyone used the Adwords Remarketing List? Can we used the campaign already in use for remarketing list or we have to create a seperate campaign.
     
    kellyfros, Sep 6, 2011 IP
  2. carter1900

    carter1900 Peon

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    #2
    What is adwords remarketing list? Can you give me some background on it? Is it a type of analytics software?
     
    carter1900, Sep 6, 2011 IP
  3. kellyfros

    kellyfros Peon

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    #3
    Its an option available in adwords itself and I want to know more about this. Have you worked on adwords.
     
    kellyfros, Sep 6, 2011 IP
  4. Natively

    Natively Active Member

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    #4
    Remarketing in AdWords is a feature which enables the advertiser to target users by actions they've previously made on the Google Display Network.
    It actually contains many advanced targeting features, but only for the Display (Content) network - not Search.

    Read more about it here (+watch the video):
    http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=173945

    In my case I tried only one side of it, which is the "interest-based advertising". I stopped it for now since it produced very low volume, but it's because the type of campaign I run.
     
    Natively, Sep 7, 2011 IP