I have a website www.sitegraphic.info which is in last final touches stage. Its web design related business and I want to forget about organic google seo because it will take lot of time and I cannot sit idle till that point. I am thinking of running google adwords for these with a budget of 100$/day for keywords like web design, web designer, php developer etc. These 100$ will be for like 6 hours duration and in whole united states. Do you think that much budget is enough?. My friend is telling me that as its all over united states 100$ is going to get depleted in just 10 mins so I should increase my budget to like $200 per day because all competitors click on the ad and make us out of budget. Whats your view on these?. Any good article you can suggest me to understand what are best keywords as well as what is best budget to select to maximize the profit? Any help is appreciated Thanks
start with a small amount only, if you did not get desired results, you can put it off and revamp your campaign. You can always increase the budget to your liking. See adwords keyword tool for selecting keywords: https://adwords.google.com/select/KeywordToolExternal See estimator tool for estimated clicks and costs: https://adwords.google.com/select/TrafficEstimatorSandbox Make a group for particular keywords only like website design and related keywords should go in inside web design group, php and related keywords in another group. start with a few keywords, expand later. Search for those related keywords which have a medium number of clicks (not so low and not so high clicks) and cost per click is also not too high. I hope it helps !
Well, these rather broad terms do get millions of searches each month. Let's round it to 6 million which is 200k a day. IF you want the top spots (do you?) and IF your QS is average (probably as you're new at this), you'd pay $3-5 per click. Having done a campaign once on similar keywords, I know only the top few spots get by far the most clicks. I also don't expect you to get perfect quality scores so you're likely to get a less than 1% CTR, probably half that. Which still means 1000 clicks a day if you are willing and able to spend $4,000 daily. You'll do better with more specific keywords. For your budget, you may want to reduce your geographical target considerably for now.