Google Adwords Quality Score

Hi,

Right now I have one site and its Google ad words quality score is 2 . So if I want to increase this quality score then what i do ? How to get higher Google ad words quality score

 

Hi,

A Quality Score is calculated every time your keyword matches a search query -- that is, every time your keyword has the potential to trigger an ad. Quality Score is used in several different ways, including:

* influencing your keywords' actual cost-per-clicks (CPCs)
* estimating the first page bids that you see in your account
* determining if a keyword is eligible to enter the ad auction that occurs when a user enters a search query
* affecting how high your ad will be ranked

In general, the higher your Quality Score, the lower your costs and the better your ad position.

Regards

 

Try to find more relevant keywords and create relevant ads and also check your budget maybe it affects your quality score if you have low bid.

 

You are right. QS depends on Ads, Keywords relevancy, CTR, Landing Pages.

 

Biggest component of QS is your CTR. Keyword relevancy is about 25% so if you're not relevant, you lose about 3 QS points. It is NOT dependent on your bids or your budget. Learn more.

 

Thanks its really useful stuff for me