There many service provider advertised on google adwords, but now the key word price very expensive and competitive. In overall, the profit gain from the google adwords enough to overcome the fund that invested to google adwords?
It depend on what kind of product you are selling. But at least increases your probability of getting clients. With Seo, result is too tough especially when you want to rank on high competitive keyword.
yes google adwords is very profitable is you know what you are doing. the amount of sales that can come from being at the top of the page for all of your target keywords will drive many more sales than ranking #1 for few keywords organically.
Google adwords is still a killer advertising weapon if you know what you're doing. So learn learn learn is the key first before spending a dime. Just my 2cent.
For many companies, Google adwords provides the BEST ROI, even with such highest CPC's, so i guess, the quality matters much more then the cpc rate.
Its not like that. If you are advertising any service which will cost 5000$ then while bidding the cost per click for services like this will be higher. It may be from 5$ - 20$. And this is how the system work. Keyword bidding is higher for the most competitive keywords. So if in case you can 20 clicks in one conversion that cost you 400$ which can bring 5000$. Hence this makes difference. This is just an example. You can interpret on basis of this.
What happens a large amount of the time in google adwords is people bid up the keywords until they are not profitable/will not convert then the next person comes along and buys the keywords at an unprofitable price. The bidding ensures google gets top price which is usually more then they are worth.
I am very agree without, competitive keywords usually bid by those large company with high price, if we continue to bid, advertisement cost would kill us. Most importantly, profit could not able to cover the ROI