Google Adwords Platform vs. Yahoo Search Marketing

Discussion in 'Pay Per Click Advertising' started by smgcrazy8, Oct 20, 2006.

  1. #1
    I know there is a big difference between these two platforms in terms of the way in which these two platforms rank ads. And I believe I have a slight grip on the two. But I was hoping someone in this forum who understands this much better would be able to enlighten me in an easy to understand manner that would help me as well as help my clients understand what features rank your ads higher on between these two. Any information other than a link to the Q&A pages would be great.
    Thanks in advance
     
    smgcrazy8, Oct 20, 2006 IP
  2. websiteideas

    websiteideas Well-Known Member

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    #2
    It's simple, you bid more, and your ads are more likely to be on top.
     
    websiteideas, Oct 20, 2006 IP
  3. xboxundone

    xboxundone Well-Known Member

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    #3
    But that will be changing on Y as they are changing to be more like G with vary your cost and placement based on CTR
     
    xboxundone, Oct 20, 2006 IP
  4. T0PS3O

    T0PS3O Feel Good PLC

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    #4
    YSM:

    Only based on CPC bids.

    AW & AdCenter:

    Based on CPC + performance.

    Performance is a result of measuring CTR, competing ads' CTR, landing page quality and possible conversions (but that's speculating). More variables in there probably but those are the main ones.

    Because performance is based on a certain time frame gone by, you aill always start in a crap position and have to work (or buy) your way up.
     
    T0PS3O, Oct 20, 2006 IP
  5. xboxundone

    xboxundone Well-Known Member

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    #5

    Yes this is current status but YSM is in the process of changing that you just get their by bid.
     
    xboxundone, Oct 20, 2006 IP