Hi All, We have a Mens Clothing Store. Now we sell Shirts, Pants, Shorts and Outerwear In shirts we sell Linen, Cotton, Long Sleeve, Short Sleeve etc. Now let me know if the following structure if fine. One Campaign each for Shirts, Pants, Shorts and Outerwear So Under Shirts I create Adgroups one each for Linen, Cotton, Long Sleeve, Short Sleeve. But Now I am stuck. The website has separate product pages for White Linen Shirt, Pink Linen Shirt etc. Do I need to create separate Adgroups for each of these colors instead of just creating a Linen Adgroup? One Possible Way but Don't know if this is the right Approach: Why I am asking is I can't have a common adgroup called linen shirt containing all the color keywords as well as all the generic linen shirt keywords. If I do this, which of the following ads of the adgroup containing different linen color shirts will be shown when I search for "white linen shirt" as both the ads are in the same adgroup? Regards, Hemanth