Hi, I am building a Google adwords campaign. But i don't know how to optimize the Keyword Match? For example: When to use Broad Match, to deliver better result? When to use "Phrase Match", to deliver better result? When to use [Exact Match], to deliver better result? Please Help.... Thanks in advance Please Help!
The exact match will deliver the best results as you know exactly what is searched. So I'd spend most your budget on this match type. Put each match type into it's own campaign. For example: Widgets Exact Widgets Phrase Widgets Broad I personally only use Phrase & Broad for one thing - to find more exact matches. For example if you have: [red widgets] "red widgets" red widgets (in their own campaign > adgroup) and someone searches for red and white widgets - this will trigger your broad matched red widgets. If you don't sell red and white widgets and only red widgets, you could perhaps add white as a negative. If you do sell red and white widgets but had no idea people were searching for red and white widgets you can now add it as an exact match. For me, broad & phrase serve one purpose - to enable me to find out many more exact matches which I'd never have thought of or known about otherwise. Of course phrase and broad convert too, but that's not the main reason why I have them.
I wrote an article about the match types you can read it here http://www.ppckings.com/2008/09/06/broad-match-phrase-match-exact-match/