Hi there. I have just restarted using Google Adwords for work and put together an advert which was pretty straightforward. I did note that the number of words over the four lines is farily limited but then that does force you to be concise! What I am a bit confused about is if you actually go to Google and type in our main keywords then adverts and related sites from various other places show with lots more words than the limit mentioned above......? What exactly is the difference between the four line (limited) ads and the others? Thanks, Scott.
The limits are not for words but the characters. For English language ads: Headline /Title : 25 characters Line 1: 35 characters Line 2: 35 characters Display URL: 35 characters