Google Adwords New CPC Placement Campaign

Discussion in 'Google' started by searchenginemarketingblog, Nov 7, 2007.

  1. #1
    New and Useful, you can see more details of Google's new Placement-Tageted Campains from my search engine marketing blog, URL : http://www.searchenginemarketing-blog.com/google/google-news/what-is-google-adwords-new-cpc-placement-campaign-introduction/.
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    Google has introduced a new feature for AdWords advertisers: CPC bidding for placement targeting. It allows you to make cost-per-click (CPC) bids when you create placement-targeted campaigns in your AdWords account. (Placement targeting was formerly called site targeting.)

    Until now, placement-targeted campaigns were available only with cost-per-thousand-impressions (CPM) pricing. Now when you create a new placement-targeted campaign, you can choose to price the ads using either CPC or CPM. If you choose CPC bidding for your placement-targeted ad, your account will be charged each time a user clicks on your ad. You won’t be charged for each impression. If you choose CPM bidding, the reverse is true: you’ll be charged for each impression, but not for clicks.
     
  2. haciendo_dinero

    haciendo_dinero Peon

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    #2
    I was going to go to sleep at a reasonable hour tonight. Not any more.
     
    haciendo_dinero, Nov 7, 2007 IP
  3. searchenginemarketingblog

    searchenginemarketingblog Peon

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    #3
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  4. Small Fry

    Small Fry Peon

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    #4
    Well this looks fun.
    i wonder why they waited?
     
    Small Fry, Nov 10, 2007 IP
  5. wragge11

    wragge11 Guest

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    #5
    Amazing Link Spamming there!

    Good start to your time on DP!
     
    wragge11, Nov 10, 2007 IP
  6. Onera

    Onera Peon

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    #6
    I even did not realize that Google was pocketing money from advertisers for CPM and paying publishers based on CPC.
     
    Onera, Nov 10, 2007 IP