I have compiled a few suggestions which I feel will make Google Adwords more user-friendly. Do with them what you will, but as one who manages a massive keyword account on a daily basis, I can assure you that these improvements would make things easier. 1. Allow individual keywords to be "paused" rather than having to delete them. If a keyword is not performing well this week, it might be next week... 2. Allow disabling of content match at the Ad Group level rather than just at the Campaign level. 3. Need a tool to better focus keywords which is the opposite of "negative match". By adding this "positive match" keyword to a list of keywords within an Adgroups, none of the keywords will trigger an ad to be shown unless it includes this "positive match" keyword. 4. Get rid of "Adwords by Gooooooooooogle" ---- Any Feedback? /DJ
#2 is my favorite. I've written google about that a few times. #3 is kind of pointless. Negative essentially performs this function already. I'd think most people want their ad to always appear unless certain word are chosen. For me, I want my ads to appear unless "review" or "instructions" or something is included in the search. Otherwise show it. #1 Do you really look at keywords weekly? I look at them once a month and go on past history. Its not a bad idea, but too much micromanagement in your campaigns is not a good idea all the time.
Ok but say perhaps one of my adgroups has these keywords: steven johnson syndrome attorney steven johnson syndrome attorneys steven johnson syndrome class action steven johnson syndrome class action lawsuit steven johnson syndrome class action lawsuits steven johnson syndrome law firm steven johnson syndrome law firms steven johnson syndrome law suit steven johnson syndrome law suits steven johnson syndrome lawsuit steven johnson syndrome lawsuits steven johnson syndrome lawyer steven johnson syndrome lawyers steven johnson syndrome litigating steven johnson syndrome litigation stevens johnson syndrome attorney stevens johnson syndrome class action stevens johnson syndrome class action lawsuit stevens johnson syndrome lawsuit stevens johnson syndrome lawyer BUT, I only want these keywords to trigger an add IF one of these three drugs is included: celebrex bextra daypro Is there an easy way to do this that I am just missing? Currently I am managing over 3000 keywords ranging from 1cent to $39.00 CPC. I simply have to keep an eye on this. On average we spend $25K per week. I simply have to make sure this money is being spent wisely. Thanks, /DJ
Remshad, I don't know why you're responding to posts which are 6 years old and bring nothing to them. I have no idea what you're saying or talking about here. Back to the OP: #1 is implemented. Been for a while too. #2, well that's the way it works and I don't think that's about to change. Yeah, I know MSN Adcenter does this at the group level. But search and content should not be mixed so I think Google has it right. #3 is a new feature since late June. It's called modified broad. It does what the OP wants. Great feature. Now my own wish list, hope Google is reading: 1. Show QS with a decimal point or change scale of 0-10 to 0-100. 2. Stop making the content network opted-in by default when creating a new campaign. 3. Same for Optimize. That's just because I set to Rotate all the time. Maybe have a personal defaults when creating a campaign. Also for Rotate/Optimize, why is it I can't set it until I've created an ad? While you're at it, the QS column should be on by default.