Hi, In Google Analytics, In Conversion Summary, what is the last column mean. The funnel Image. For some goal, it is having funnel size, for some goal, it is not in funnel shape, the image is bulging in the bottom. I attached the image. Can you please tell me, what the conversion Summary image conveying for each goals. Please Help. Regards Ramki
It depends on how you set up your goals, its represents how many people go through the funnel. For Example, you may set up a goal for each step of the email sign up process, Goal 1 - Landing Page Goal 2 - Enter Details Page Goal 3 - Confirmation Page It may not make sense if you didnt set it up this way.
I think the shape isn't abnormal, maybe you should keep in account that there might be more ways to reach a certain page than you think of. Normally you should also be able to spot this in exit and entry links that are displayed next to this image you posted.