I've Just spotted this over at SearchEngineLand : We spotted a new Google AdWords phenomenon yesterday - as you know, Google “bolds†words in ad text that match the keywords you’re bidding on. The example below shows that synonyms of keywords are now appearing in boldface... more
That is outstanding! It seems they are really working on this semantics as of late. I have noticed a lot of "irregularities" lately. Search the following terms on Google with safe on and then off. Also check AOL for search network example lingerie, sexy lingerie, sex toys, vibrators. it makes absolutely no sense.