Google Adwords for Real Estate Start-up -- Need to reduce my CPC

Discussion in 'Google AdWords' started by slforsimon, Oct 25, 2011.

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  1. #1
    Hey guys,

    I just need some help with my google adwords. I'm currently running a real estate business out of Toronto, Canada. I need help with adwords, more specifically, I need help with finding keywords that aren't $1 - $2 per click. Real estate is expensive. How would you guys recommend that I find low cost keywords that will be able to drive traffic to a real estate website.

    In addition, any other ideas for marketing you guys might have

    Thanks so much,

    Simon
     
    slforsimon, Oct 25, 2011 IP
  2. teamversion

    teamversion Peon

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    #2
    In my AdWords campaign, I noticed that my video ads have a lower CPC.

    My CPC also went down when I implemented conversion tracking.

    Also, if you can improve your quality score, your CPC should go down.

    Hope this helps.
     
    teamversion, Oct 25, 2011 IP
  3. PPC-Coach

    PPC-Coach Active Member

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    #3
    The only way to get your CPC down is to get your CTR up and keep it up.

    IF you're CTR is low, you'll never get cheaper clicks.

    That means researching what your competition does and making sure your ad stands out.
     
    PPC-Coach, Oct 26, 2011 IP
  4. slforsimon

    slforsimon Member

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    #4
    Interesting, what defines a CTR? Is it the act of clicking on a second page after landing on the initial landing page? How does google track CTR?
     
    slforsimon, Oct 27, 2011 IP
  5. smfseo

    smfseo Well-Known Member

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    #5
    @slforsimon
    No! For example your advert is displayed 1000 times and you get 100 clicks on your ads then your CTR would be 10%. Its got nothing to do with what the visitors do after landing on your page.
     
    smfseo, Oct 30, 2011 IP
  6. oortcloud

    oortcloud Peon

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    #6
    CPC depends on your adwords quality score, of which CTR is one factor. Some other factors include keyword relevance (to landing page), landing page quality (load time) etc etc etc. Being competitive for competitive keywords is not easy.

    CTR is an very important concept to know, and running ads before understanding it will be expensive. My advice is do more research before spending money or find professional help. Adwords is not a simple system.
     
    oortcloud, Nov 1, 2011 IP