Google Adwords - Expected Click Through Rate

Discussion in 'Google AdWords' started by Jake Howard, Apr 29, 2024.

  1. #1
    Does anyone have an understanding as to how Google rates your expected click through rate, and what can be done to improve it?

    I have a few campaigns where my Ad Relevance is rated Above Average, yet my Expected CTR is rated only Average.

    If Google rates Ad Relevance by assessing Ad Copy against Search Terms, then how do the rate the Expected CTR?
     
    Jake Howard, Apr 29, 2024 IP