hi all, I was trying to optimize some campaign of my website, because it isn't profitable, so the problem is that my CTR is low. I use at the moment broad match and with some research I learned that using a phrase match or even better exact match, would improve my ctr. But the problem is, I don't know which one (exact, phrase or broad match) is the best for my situation. So I want to test it by making a new ad group and put [baby toys] "baby toys" baby toys in that ad group and see which is gettin' the best CTR, but the problem is. Is this not duplicate keywords or not? Thanks for your help.
That's exactly what you should do for each and every keyword. Don't worry, they will not be considered as duplicates.
Well, why continue to use Broad and continue to pay for the extra clicks at the moment? Test with Phrase and Exact.
For a low CTR, it would be wise to begin by ensuring your ads target your keywords as 'closely' as possible. To help achieve very targeted ads, start by using only one keyword per AdGroup (unless you have some 'very' similar keywords that could go together in an ad group). Yes, it does take a ton of extra time but usually is well worth it! Write 'stand out' ads that show the 'benefits' to the person reading them, and always run a minimum of 2 ads per Ad Group to test them. If you then delete the ad with the lower CTR and replace it with a new "test" ad, you will allow you to continually improve your CTR, your quality score and thus reduce click costs. I know this is basic, but so many people miss out on the basics with AdWords. It’s these basics that often makes the difference between profit and loss. As far as use of broad, phrase and exact matched keywords- This will depend to a degree on what your goals are for the campaign. ie selling your's on someone else's product or service, gathering names, adsense revenue etc. I always suggest to my clients (unless they know the niche well) to start off slowly using only 'exact' or 'phrase' matched keywords. Of course do your detailed niche and keyword research first! Can broad match convert? Absolutely, I have many that sell like hot cakes, but it's more risky if you are starting off with broad as you visitors may not always be that well targeted. Exact match is the most targeted, followed by phrase. These are generally the safes to begin with and as you get some stats back you can decide which keyword re worth trying on broad match. Lastly, Yes, as stated above, you CAN use the same keyword 3 times in a campaign using broad match for one, phrase match for one and exact match for the other. Keep them in separate AdGroups though. Good luck. Anthony Buchalka
You want at least the broad and exact variation. However I HIGHLY recommend breaking each match type into its own adgroup
I tend to do exact only if I have keyword the I know is converting. I'll break that up into every variation possible and exact match it to get super low costs. If you add broad match into the mix, that will get the click first because adwords makes more money from a broad match then an exact match. (Which is why they'd prefer you just broad match as much as possible). Broad match IS useful if you're doing research and you're keeping track of the actual keyword searched for that triggered the ad, (hint just grab the query string and log it on every hit). So to start, IF you're doing research and have a nice budget to blow, use broad match. Gather all the query strings and find keywords from the query strings that you can then exact match. If you not interested in that, use exact match only, you will get less traffic but it will convert better.
OMFG... PPC-Coach, please stop posting advice II. Multiple Identical Keywords With Different Match Types The more restrictive match type will always trigger the ad, regardless of CPC bids. For instance, if the broad-matched keyword apple and the exact-matched keyword apple both existed in your account, the exact match would always trigger an ad. Source https://adwords.google.com/support/...6292&query=match+type&topic=&type=f& onclick= I am amazed that you have a PPC educational site... @PL120 and everyone else for that matter... This statement alone just goes to show that this guy know ABSOLUTELY nothing about PPC, therefore all advice given is non credible. @PPC-Coach Please take the next several months to read the Google Help section, you might actually be able to give decent advice at that point.
100% false. In my years using AdWords, I see higher CPC numbers on Phrase more often, but not solely with that match. And I never see one match type solely charge a higher CPC than the others. I would never claim one match type will charge you more than the other two simply because it's not true.
As stated and pretty much proven, that is not true at all. A PPC Coach? Jeez - where do I sign to be one of those!
"However I HIGHLY recommend breaking each match type into its own adgroup" Robert, I'm sure I watched one of your videos the other week, from your blog, and on it, you were using Adwords Editor - in the video you made a new ad group and put the 3 keywords (exact, phrase, broad) into the same ad group. Have you recently had a change of mind with regards to this, or is it something you do for different situations?
Sorry, I thought you had done, but you hadn't. You'd named it something like 'Bridal Gowns - Broad' http://www.robdogg.com/wordpress/category/ppc-marketing/ So, is the benefit for putting each match type into it's own Ad Group, so that the other match types aren't effected, indirectly via the ad's CTR changing? For example: [widgets] "widgets" widgets Ad1 has a great 50% CTR for [widgets] but only a 0.04% for Widgets, so the overall Ad Rank for the Ad1 isn't as good as it could be - because Widgets is in the ad group, and it's not performing well with Ad1?
I can think of other benefits such as getting more accurate data and making it easier to track, but wouldnt a disadavantage perhaps be that if keywords individually aren't getting all that many impressions - lumping the 3 together would mean less waiting with regards to split testing? And the other benefits, are?
not really, because if you group 10 keywords togeather to get 1000 impressions instead of 100 impressions from each of the 10 keywords and test against ad1 and ad2 you may still be making an inaccurate decision. Those 2 text ads are going to perform differently for each keyword so you might find the following keyword 1 - Ad1 is best keyword 2 - Ad1 is best keyword 3 - Ad2 is best keyword 4 - Ad2 is best and etc but if you did this keyword 1 thru 10 - rotate text ad 1 and 2 the end result is ad1 works the best, and therefore you eliminate text ad2, but if you eliminate according to each keyword and text ad variation, you will get twice the optimization, relevance, CTR and etc. Therefore providing a much higher degree of effeciency. This is of course extremely time consuming and hard to do without advanced tools, but its what the fortune 500 companies and extremely successful affiliate marketers do... why, because it separates themselves from the rest and puts them ahead of the average competition. You gain more effeciency, you pay less, you drive more volume and your ROI is higher than the average, but guess what, they are doing more work... They are not lazy
I can certainly see the benefits of it and I'll change my Ad Groups accordingly. You mention advanced tools - which tools are these and what's their USP?
Dude start with exact match first... You shouldn't have multiple keywords under the same campaign and even if you did exact match will always be triggered first, so in other words broad match will never even get ran unless it was an actual broad keyword.
Uh huh, but there's also the volume to consider. The volume is WAY higher on broad match. More volume equals more money for google even if the cpc is lower.
That's also false. I've optimized many campaigns where Exact and Phrase acquire more impressions and clicks than broad, because I've used keywords that are highly relevant to the search, product, or service, as well as proper use of negative keywords to filter out those searches that are not relevant. Not to mention a well written ad to attract the visitors I want, not tire kickers...