Google AdWords Display URL

Discussion in 'Google AdWords' started by signature16, Jan 6, 2010.

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  1. #1
    I see a lot of advertisers pushing keywords into their display URL even when the display URL doesn't go anywhere. Is this a legitimate method to increase quality score & ctr?

    ex: website.com/keyword
     
    signature16, Jan 6, 2010 IP
  2. magda

    magda Notable Member

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    #2
    Yes - as long as the domain name is accurate, you're allowed to add a 'folder' name that may not actually exist, and it gets bolded when it matches the searched for keyword.
     
    magda, Jan 6, 2010 IP
  3. seco

    seco Peon

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    #3
    This is the new rules (actually not such new because they announce over a year).
     
    seco, Jan 7, 2010 IP
  4. jonmarko

    jonmarko Active Member

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    #4
    dear this keyword will be specific for your product you pormote
     
    jonmarko, Jan 7, 2010 IP
  5. rblanc

    rblanc Peon

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    #5
    People add the keyword to improve CTR. It does work most of the time. And yes the keyword also gets bolded and stands out. Higher CTR leads to a better quality score...
     
    rblanc, Jan 7, 2010 IP
  6. bluezone101

    bluezone101 Peon

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    #6
    how can i get rank hight
     
    bluezone101, Jan 7, 2010 IP