hi, I m in learning process to google adwords and using google adwords learning center as a primary source of learning adwords. google adwords allow us to run two type of adwords compaign: Base on CTR base on CPM my question is which one is better Compaign based on CTR Compaign based on CPM......? As we have to pay only for clicks in CTR while in CPM we have to pay for impressions whether click happens or not. So pls give me some guiding suggestions which one is better. Regards Mudassar Anwar Rep. will be added for each reply.
In my opinion Mudassar, CPM is better if you know how to use it. I like to use what's called Ad Placement (formerly known as Site Targeting). Lets say your promoting a ebook about weight loss. What you would do is target long tailed but very targeted keywords such as "lose weight fast"....You would then search that term in google and you would then find blogs or webpages that have google adsense. Make sure these pages are in the googles "HOT ZONE"....copy that exact page url and add it to the Ad Placement to show your ad on that specific page....with good copy you can get as high as a 40%-50% CTR.
Thanks for suggestions rep added ... Psl give me some more guiding suggestion. I welcome to adwords expert here at DP to give me suggestions. Regards Mudassar Anwar