Most peoples who have a website want to improve(achieve or produce something better than) their site traffic. One way to do this is to use Google AdWords to advertise (publicize (a product, service, or event) in order to promote sales or attendance) your site. However, this can prove expensive (costing a lot of money)over time. Therefore, you may wish to your Google AdWords cost by a lot, maybe even up to 80 percent.