I just started using Google AdWords to promote my arcades and yesterday they sent me 53 visitors with a 52% bounce rate, which kind of sucked, but I got 21 clicks on my adengage ads. Today (at 7:30am) I checked my AdToll ads and I have 9 clicks from 18 visits from Adwords. I usually get around 3 clicks perday from AdEngage and 1 click from AdToll. I am starting to thing I should lengthen my campaign for another month so I can get some nice sponsored ad sales. Do you think that would be wise?
So you are earning more money than which you are spending? If you are doing so then I would certainly lengthen my campaign some more weeks, but always keep an eye on Adwords, since I have seen in the past that after a while they tend to heighten your minimum bid (probably due to their quality-score algorithms)
No right now I am making about 1/12 of what I spent because adengage and adtoll earnings per click are so low. But if I keep getting this many clicks I can jack up the prices for sponsored ads on my arcade network. Also I don't put my ads in the search or search network because the lowest bid available is like 30 cents per click.
Only lengthen it if you are making a profit. If you are not then it is wise to not do this unless you know that some of these visitors will return and then yield you a profit in the long run.
yea, dont extend unless you see your stats for returning visitors increase. if you are making a profit, go ahead and extend.
Make sure to test and track. If you are getting high CTRs, you may be able to lower your bids and still keep the same ad positions. Ultimately though, there would be no reason to extend the campaign if you can't get it profitable