Google Adwords Clicks

Discussion in 'Google AdWords' started by Haribabu, Sep 3, 2010.

  1. #1
    Hi,

    For our Google Adwords Campaign we getting more clicks but no conversion at all. This is an example of clicks exactly per day.

    51 clicks 0 conversions
    449 clicks 6 conversions
    236 clicks 5 conversions

    how to improve my conversions to at least 10 clicks 1 conversion in the ratio.

    We are taxi service company, so please provide your suggestion.
     
    Haribabu, Sep 3, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    Change your landing page. Give them a reason to buy from you, in your case, call to get a taxi.

    Also consider that you may not be bidding on the right keywords resulting in poor quality clicks. If you bid simply on "taxi", that is too general, especially if you use only broad-matched. You'd show up on searches for "why are new york taxis yellow". The mistake many do is getting any and all traffic. You want clicks that are more likely to convert.

    As a taxi service, I'd seriously think about a mobile campaign if you haven't already.
     
    Lucid Web Marketing, Sep 4, 2010 IP