Google Adwords Clicks & Conversions

Discussion in 'Google AdWords' started by Anne86, Jul 31, 2011.

  1. #1
    Hi,

    Please prefer the ratio of how many clicks did you get conversion for your adwords campaign

    For Example:

    10 clicks 1 conversion
    20 clicks 1 conversion

    Kindly prefer the best ratio it will improve ROI.
     
    Anne86, Jul 31, 2011 IP
  2. Natively

    Natively Active Member

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    #2
    It depends on many factors, as:
    - Target audience: keywords/placements, Geo location
    - Website funnel: landing page, lead form, payment page etc
    - Market: competition, product prices (average ticket)...

    Also: what do you define as a conversion? Lead submission? Credit card inserted?

    You probably won't get a simple and reliable answer
     
    Natively, Aug 1, 2011 IP
  3. hostgrant

    hostgrant Peon

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    #3
    As a SEO expert I really don't have much love for Google Adwords, though there is one thing I really appreciate about it; its ability to show the effectiveness and value of keywords. You pay x amount of dollars for a keyword and you know almost exactly how many of those clicks converted to sales. Usually the relationship between clicks and conversions is a piece of mathematical art. By understanding this relationship it can be maximized to give the highest conversion rate with the lowest cost. There are four possible scenarios that exist and I'll explain the meaning of each:

    1. High click rate and low conversion
    2. High click rate and high conversion
    3. Low click rate and low conversion
    4. Low click rate and high conversion
     
    hostgrant, Aug 2, 2011 IP
  4. prashantsharma777

    prashantsharma777 Peon

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    #4
    10 clicks 1 conversion

    When Conversion is to fill simply Fill up the form
     
    prashantsharma777, Aug 6, 2011 IP
  5. donaldsmith

    donaldsmith Peon

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    #5
    As an SEO expert, I do not really have much love for Google Adwords, but there is one thing I really appreciate about it, its ability to demonstrate the effectiveness and value of keywords. You pay X amount of dollars for a keyword, and you know almost exactly how many of those clicks convert to sales. Usually, the relationship between clicks and conversions are a piece of art mathematics. By understanding this relationship can be maximized to provide the highest conversion rates at lower cost. There are four possible scenarios that exist, and I'll explain the meaning of each:
     Click rates high and low conversion
     Click through rate and high conversion of high
     Click rate low and low conversion rate
     Click to low interest rates and high conversion  
     
    donaldsmith, Aug 6, 2011 IP
  6. serp-consultancy

    serp-consultancy Peon

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    #6
    If you are trying to judge conversion in terms of sales then Google recommend 1 - 3% will be a good conversion ration at your initial phrase. Your ROI will be calculated on many other factors but CPC is one of the most effective one.
     
    serp-consultancy, Aug 6, 2011 IP
  7. Eduardo2

    Eduardo2 Peon

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    #7
    it also depends on what you are selling. so stuff will have different "sale" ratio from PPC traffic.
     
    Eduardo2, Aug 6, 2011 IP
  8. ekfaysal

    ekfaysal Peon

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    #8
    depends on lots lots of things
    one of my cpa campaigns pays me 1/3 of my traffic
    one of my clickbank campaign pays me 1/10
    Depends
     
    ekfaysal, Aug 6, 2011 IP
  9. mygold

    mygold Peon

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    #9
    of-course ekfaysal is right. It depends on many things.
    But it is better to use 10 clicks 1 conversion.
     
    mygold, Aug 6, 2011 IP
  10. krsnendu

    krsnendu Peon

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    #10
    My approach is to generate leads to my email list. They to try to sell from the email list.
    My conversion rate is about 20% (5 clicks:1 opt in)
    Hope that helps.
     
    krsnendu, Aug 17, 2011 IP
  11. mohit1shukla

    mohit1shukla Peon

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    #11
    Yaa It Could Also Depend On Your Keywords That You have Entered In Your Compaign ....!!!!!!!!!! Create A New Compaign With high Density Keywords.
     
    mohit1shukla, Aug 18, 2011 IP
  12. adamshatch

    adamshatch Peon

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    #12
    So should I try to have a bunch of ads and keywords to make the most of a campaign, or is it better to focus on the ones that have the highest CTR and hope for conversions on them?
     
    adamshatch, Nov 21, 2011 IP