Hi, We are thinging about a new service (absolutely new in our country). I would like to know if there are any foreign companies offering something like audit of PPC campaigns and what they include to this service. We would like to offer something about 10 hours of consultancy over AdWords campaigns and prepare a document or methodics for client about how he can better work with campaign - cpc bidding, texts, ladning pages, keywords, structure, measuring, effectiveness, etc. Are clients interested in this type of service? What price is acceptable for them (in compare with price of other ppc services or with their budget, or...)? How do you sell it? How you explain that this service is (maybe expensive but) usefull. Thanks a lot for any links or websites iffering this or whatever what can help.
Sounds like a decent idea but my experience is that companies that handle the ppc accounts in-house, do so to save the money of a ppc manager. If you could show accurate performance projections, it might work.
Maybe it would be better to offer it to big companies, strong brands who do search with media agencies (and here media agencies do search realy very bad and very expensive) - these clients spends tens thousands euro for ppc, so i think they can pay some small fee if they are not sure about quality of agency work.