google adwords--BROAD VS EXACT

Discussion in 'Search Engine Optimization' started by adminravi, Mar 24, 2009.

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  1. #1
    Hi,

    I am using google keyword tool for keyword research. I am looking for high traffic and low competition keywords.

    Recently, I found a keyword(lets assume it's xyz abc) with the following data:-

    Keyword--(xyz abc)--(BROAD)---90,500-----74,000
    Keyword--(xyz abc)--(EXACT)---73---------91


    My questions:

    1. Why is this vast difference?
    2. What exactly does BROAD depict?
    3. What exactly does EXACT depict?
    4. Should I still use the keyword? Why Yes? Why No?


    Please help me out in this research work so that I can learn more.

    Regards,
    Ravi Verma
     
    adminravi, Mar 24, 2009 IP
  2. shailendra

    shailendra Peon

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    #2
    shailendra, Mar 24, 2009 IP
  3. adminravi

    adminravi Peon

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    #3
    Hi,
    I am doing this for SEO.

    I would also like to add more info to what I am exactly talking about. I am using google keyword tool and it has got some options like EXACT, BROAD, NEGATIVE, PHRASE...

    I typed a keyword in the tool say "xyz abc" selecting the Broad option.
    It shows that last month almost 90,000 people used this keyword.
    Then I changed the Broad option into exact and then the google tool says last month only 70 people used this keyword in google.

    So, my question is, if I use this keyword as my keyword and manage to reach the first page of google for this keyword, will that mean that I will be able to get a share of 90,000 searchers or will I get a share of only 70 searchers per month.

    Kindly explain.
    Regards,
    Ravi Verma
     
    adminravi, Mar 24, 2009 IP
  4. shailendra

    shailendra Peon

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    #4
    exact,broad,negative and phrase match keywords are not for SEO purpose. they are for AdWords purpose. As far as SEO is concerned go for long tail keywords and use tools like Keyword Tracker and Keyword Discovery
     
    shailendra, Mar 24, 2009 IP
  5. sloth456

    sloth456 Greenhorn

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    #5
    @adminravi: I do exactly the same thing to see how many searches a keyword gets before developing a domain in that niche.

    To get the number of searches you will want to set it to "exact".

    If your keyword is dogs for example, the exact setting will return only searches for "dogs"

    Broad refers to searches made for "dogs" and a whole other number of keywords related to "dogs"
     
    sloth456, Mar 24, 2009 IP
  6. SeoSchoolBus

    SeoSchoolBus Peon

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    #6
    Try getting it from the horses mouth adwords.google.com/support/bin/answer.py?hl=en&answer=6324 (see examples)
     
    SeoSchoolBus, Mar 24, 2009 IP
  7. bmd16

    bmd16 Peon

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    #7
    I believe the broad search includes all searches that includes the term you used in one form or another but you are only likely to get hits for your exact term unless yor content is good and you pick up longer tailed phrases.
     
    bmd16, Mar 24, 2009 IP