Hi, I like to do things thorough when I first do them. I have done a little AdWords, but not much, and I'd like a to learn from the best... I wonder if this book is the right place to start? http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/0470500239 Have anyone read it? Are there other books/texts you'd recommend instead of/more than that one?
As a Google AdWords Professional, I would highly recommend Advanced Google AdWords by Geddes. I would also recommend some additional readings regarding landing page optimization, web analytics, and copy writing if to wish to become more well versed in internet marketing.