I started to use Google AdWords several years ago. During this time, I made many mistakes, lost a part of my budget and learned a lot. Later I found a way to automate this stuff, avoid lots of manual work and prevent losses. I will show you several examples of Google AdWords automation, which can make ads effective: Place name substitution and geo targeting People are more likely to click on the ad if they see a place name in it. You can create a single ad, and we can create tons of local ads from it, putting local names, like “Houston” in the example, and targeting the ad to the location being substituted. Events One of the most important things in event promotion is to remind your potential visitors about how many days or hours are left before the kick-off time. It is hard to change the text of your ad every day let alone every hour, and here the automation can help you to solve this problem. It will work automatically and put new numbers every day or hour. Weather: rain, sunshine Some businesses and their efficiency depend on weather. For example, when it is raining people are more likely to order food delivery. Here the automation of your Adwords campaign can save your budget. You can switch your ad on only in the rain to boost your conversion rates if you have a limited budget. We can do weather handling on the country level, taking into account weather in specific states or counties, not just in one place. Stock status of items being advertised Ever thought that leaving your ads on when the goods is out of stock you lose your money? How much money have you lost because of ads were directed to pages with out of stock items? You can easily change this situation by connecting your ads with your management system. If you actively use Google AdWords you understand that there are never enough time to maintain control over your account and it takes a lot of time to make ad expansion with geo targeting, pausing ads because of weather change, etc. Here an automatic algorithm can help you save money and make ads more effective. You can implement all this automation ideas using API or Google Scripts. If you have difficulties to do it on your own we can help you with it.