What program functionality would you like to see developed first with the new AdWords API ? - Michael
Oh no! Another thing for me to study up on! the list is long. A lot of tools out there will probably just get re-written. Off the top of my head, finding cheap and high dollar keywords, xml integration with inventory systems, mysql integration and a web interface for affiliate programs. So for any affiliate program I sign up with I can find a cheap set of keywords and throw up some 10 cent ads to see if anything works. Also, regular turning on and off of adwords. I used to see a lot of international traffic on adwords during 12-4 am that I didn't want. The list is endless really.
Perhaps one of the most useful applications after the release of Adwords API will be an ad management program which integrates Adwords API features and Overture API features. This would be quite in help of people who have advertising campaigns in Adwords and Overture. As to the various tools, a tool for quick integration with Adwords API can be used. Check it out: PHP Adwords API Lib . With this library developing your custom program is easier. No we are waiting for end-client great tools to compare our advertising efforts.