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Google Adword vs Google Adsense???

Discussion in 'Search Engine Optimization' started by seomastersss, Feb 3, 2012.

  1. #1
    Hi Friends!
    SEMrush
    I want to know something about Google Adword and Google Adsense.What is it and also what's the difference between them. And I also want to know that what is the benefit of doing Adsense and Adword.


    Thanks!
     
    seomastersss, Feb 3, 2012 IP
    SEMrush
  2. lifeplayer

    lifeplayer Notable Member

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    #2
    adsense is a PPC advertising program for the publisher, publisher will get paid by google to display the adsense ads
    adword is a PPC advertising program for advertiser, advertiser need to pay money to google to get visitor
     
    lifeplayer, Feb 3, 2012 IP
  3. seomastersss

    seomastersss Peon

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    #3
    Thanks lifeplayer for answering such an short and informative way. I understand the difference.:)
     
    seomastersss, Feb 4, 2012 IP
  4. gcswebs

    gcswebs Member

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    #4
    adwords are for PPC Compaign and Adsense is used for monetization
     
    gcswebs, Feb 4, 2012 IP
  5. softonaseo

    softonaseo Member

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    #5
    Thanks buddy it is such a great information about this topic.
     
    softonaseo, Feb 4, 2012 IP
  6. leapharris

    leapharris Member

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    #6
    Google Adwords and Google adsense always confuses for a basic level SEO/Online marketing Guy. Even i was getting confused by hearing these two words together. Here I am proving you some tips to understand the difference between these two terms. Google Adwords are always paid advertisements usually called PPC(Pay per click) here you pays for the clicks or impression of your Ads. In Order to create Google Adwords you need a Google account and Money. Inside Adwords you have to design a campaign for your ads and here charge for each keyword is based on the weightage of keywords you choose. Once you paid the Money Your Ads will display on Google SERP and in Google display networks(Sites participated with Google to display their Ads), this display of Ads are purely based on the CPC(cost per click) and Ad format. When the user clicks on your ads your money(how much you specified for each clicks) will withdrawn from the total amount which means the money you invest you can run the Ads as long as you want.

    To participate in Google Adsense you need a Google Account and web site of your own. When you sign up for Google adsense Google verify your web site (they need to confirm that you are the actual owner of the web site) as well as your Local address in order to receive the Cheque. Once your ownership is verified you will get Ads to display in your network. You can choose for text ads, Image ads, Banner ads and video ads( i think recently they have removed from Adsense system). If you sign up for Google Adwords most probably the web master who sign up for Google adsense may get your ad. Google Adsense is a best source of income you can made with web site if you owns a best selling web site ( I mean if you are receiving a nice amount of hits). Ad placement is another tricky way to get more clicks from viewers end.
     
    leapharris, Feb 4, 2012 IP
  7. reenajoon

    reenajoon Greenhorn

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    #7
    As per my point of view
    adwords = used for monetization the keywords
    Adsense = used for PPC Compaign
     
    reenajoon, Feb 4, 2012 IP
  8. spesialis

    spesialis Member

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    #8
    adsense: google pay you (for each click of the ads you post on your site)

    adwords: you pay google for each click
     
    spesialis, Feb 4, 2012 IP
  9. AbbeyAdelaide

    AbbeyAdelaide Banned

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    #9
    Google Adwords is a program you can use to get listed in the search results for Google. You need to pay google.

    Google Adsense is essentially the other side of the coin. With Google Adsense, you are able to set up accounts with Google and list advertisements from Google Adwords on the sites. Google pays you for it.
     
    AbbeyAdelaide, Feb 6, 2012 IP
  10. Cristina001

    Cristina001 Peon

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    #10
    Adwards takes money and adsens gives money simple :cool:.
     
    Cristina001, Feb 6, 2012 IP
  11. leonidasblaze

    leonidasblaze Peon

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    #11
    In my opinion Google AdSense will help you to earn lots of money through your site, may even help off-set the price of the domain and hosting, and obtains your searchers to be very interested in your content. Google AdWords is a totally different program. With Google AdWords, you never have to blow your budget, and you still get the results from the campaigns you make.
     
    leonidasblaze, Feb 6, 2012 IP
  12. blossom2347

    blossom2347 Peon

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    #12
    Adsense is a publisher tool and adword is an advertiser tool.
     
    blossom2347, Feb 6, 2012 IP
  13. sunder0786

    sunder0786 Peon

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    #13
    Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”.


    Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.
     
    sunder0786, Feb 7, 2012 IP
  14. OSSEO

    OSSEO Active Member

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    #14
    Google adsense for earning and Google adword for investment :)
     
    OSSEO, Feb 27, 2012 IP
  15. AshishBedi

    AshishBedi Peon

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    #15
    The main difference between Google Adword and Google Adsense is-
    when it comes to Google Adword you have to pay to google in order to run your PPC compaigns or advertise on google
    where as in Google Adsense you get paid by google when some user clicks on the google's ads placed on a particular website or your website.
     
    AshishBedi, Feb 27, 2012 IP