So you start of with adwords and you can think of a few keywords and you use the google keyword tool and presto, there is heaps of other keywords you haven't even thought of, so you put a lazy 50 keyword variations in your advertisment and before you know it the price per keywords has gone off the planet. The question I pose is are they really trying to help you? The more they seem to help the more its seems to cost, or is this just the law of unintended consequences? Google introduced the Quality Score to ensure that relevant ads get preference and cost the least. Most users costs skyrocketed off the planet and google improved revenue streams significantly. I wonder what everyone else is thinking on this subject.
This is true. Google realises that companies come to rely on Adwords to drive their business (some businesses are even started based on marketing through Adwords alone) and will do anything to exploit this fact. All Google tools are there to make you spend more. The keyword tool reccomends new keywords which means more clicks. The budget optimiser reccomends you increase your budget etc etc This, for some, isn't a bad thing though! More keywords could mean more sales and a larger budget could mean more clicks and consequently sales. As for the new quality score. It creates a lot of confusion and previously successful advertiser start panicking, thinking they need to raise their bid to stay on the first page when in actual fact nothing about their keywords, CTR, landing page has changed from the old system. My advice: sit tight. Don't let the new QS score change how you bid too much. Watch avg. position and raise your bids only if you are dropping position (and you want to remain at a certain spot)