I heard a disturbing rumor that Google Adsense was suffering, especially since they were recently sued. What if this may one day be true? What if the thousands of people who make a living off of Google Adsense income lose their jobs? I'm sure a majority of us make our fair share of income from adsense, and losing that we'd have few places to turn to. Majority of the other publisher websites don't do as hot as adsense (and well-known ones display viruses). We all know that one day things must come to an end, perhaps Google Adsense's day is nearer than we think. Discuss.
Really? Check this out; http://slashdot.org/articles/06/07/13/1938207.shtml This would be veyr bad for most publishers. Google to be making a radical change like this?
Dude, Google Adsense has been due for some major changes. Their program has basically hit rock bottom in just about every category. For every 1,000 cheaters they catch, another 10,000 takes their place an hour later. Likewise, for every 1,000 cheating methods they uncover and protect themselves against, another 10,000 is invented. I have no answers on how Adsense can bring back the integrity of their program, I just know that if they continue to let things get this wildly out of control, they will become...gasp...Clicksor.
I can't really see why google would go for CPA, a lot of the big CPA companies, azoogle/tribal fusion are suffering because they are working with CPA. Publishers won't want to share 50% of there revenues on adsense, and will find the advertisers and run affiliate programs like what was commonly done in the past. Google will lose if they change from CPC to CPA. I know I will just go sraight back to an affiliate because I will double my money immediately versus staying with google.
I think the only people who would need to be worried if something like a cpa program was implemented are the scammers running those retarded made for adsense sites. For worthy adsense publishers this would only benefit them due to the removal of fucked up sites that rank higher than them with spammy traffick and spamming linking strategies. Google does need to clean up its adsense publisher situation. Maybe if it took a closer look at applications when people applied to be part of the program instead of just looking at the persons initial application we would not be having this discussion. Once person A is approved the first time, they do not have to reapply, what the hell is up with that? By neglecting to keep tabs on publishers, google has walked themselves right into this mess.
I think that instead of getting rid of spammy sites, it's just going to make a whole slew of new problems. People will be creating redirrect sites like crazy, and using the same spammy methods to get traffic. I don't quite understand the problem with clicks, just analyze the time spent on the page from clickthrough and return a value, if the value is greater than 30 seconds, and clicks through x pages, then the click was valid. It is not the publishers responsibility to sell a customer, only there responsibility to bring a advertiser leads. This form of marketing is a ton more effective than television ads, newspaper, etc. At least the advertiser is getting something out of it.
G can also offer either CPA, CPC, CPM. The advertisers will choose what is best for them. CPA will be more expensive but less risky
CPA will kill me. Having largely a forum based site with an Australian audience means there is not much likelyhood that my users will bother filling in surveys unless it somehow benefits them. Oh well the bubble has to burst sometime
just because they are experimenting with CPA doesnt mean it will make PPC go away!!! common people PPC isn't going away for a while as people use it and it works, is there fraud yes.. but its not great enough to deter people.. dont get worried its not like next year adsense will be gone.
I agree. There program has turned to shit recently. The landing pages full of spam and adsense have got to go. I think 90% of the problem is international publishers. These sites from romania, india, russia etc.. publishing ads on absolute garbage pages.
Want to get googles attention don't like the results don't use them... not that one person will have an effect but IF the results are so crappy why does everyone use them? because they give some of the best results... you can't get rid of all the bad apples
And of course it will be easy for fraudsters to cheat with CPA. Let's say that you are an advertiser, you subscribe to CPA, but you make it difficult for the users to buy your product/service, instead of this, you plaster your website with ads. You don't pay publishers that much as the conversion rate will be very low, but you convert the traffic you get from them through ads ! And it is only one scheme coming out of my head right now, there are probably many others. Unfortunately there will always be a fraud scheme at the corner of the street. G should had been more careful when selecting publishers, but they chose to be greedy.
I don't know about russia or romania but sites from India are not outright crappy.. As for the OP, I don't think that google will take such a radical move by completely eradicating CPC from their list of offerings.
Not using it has nothing to do with persuading the company to improve the quality of it's publishers. I have had good results with Google - being a publisher I care about the quality of the company and it's services in general. 90% are trash. Most of them are wannabe design firms with 1 person doing everything behind the scnes trying to make it look like a 10 man operation. Anywhere you have extremly low general income you see shit sites popping up - including the US.
CPA may be a good option for google along with creating some type of new system that can really crack down on fraudlent clicks. It's not easy. I know Google has talented people that can hopefully find a real solution before things get way out of hand.
As been said over and over again here, don't put all your eggs in one basket. There is always a possibility of things not going the way we want and there is no way to tell the future (unless you're Nostradamus!). There is no point in worrying. Just do the best you can right now and reap the rewards instead of worrying so much about things that are out of your control. Stay focused and always have a backup plan in case things change.