Google Adsense Revenue Dropped

Discussion in 'Reporting & Stats' started by nick76, Jul 6, 2008.

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  1. #1
    Since AdSense has changed the ad clickable areas, I've noticed a decrease of revenue of at least 50% in 2008 than 2007. Can I have some confirmation?:confused:
     
    nick76, Jul 6, 2008 IP
  2. Bryce

    Bryce Peon

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    #2
    I haven't seen any drop. In fact, my earnings are up by at least 35% in 2008.
     
    Bryce, Jul 6, 2008 IP
  3. zlib

    zlib Active Member

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    #3 
    
[B]Sunday, 1 July 2007[/B]
Page Impressions  	Clicks  	Page CTR  	Page eCPM [?] 	Earnings
1,223,925 	 	971 	 	0.08% 	 	$0.21 	 	$252.96

[B]Tuesday, 1 July 2008[/B]
Page Impressions  	Clicks  	Page CTR  	Page eCPM [?] 	Earnings
738,017 		682 		0.09% 		$0.11 		$82.97
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    I'm at a loss as to why my earnings are now so bad. They have been on the decline for the last 10 months. Now it's really bad.
    Sure, traffic has decreased over the last year but so has the eCPM... very dramatically :eek:
     
    zlib, Jul 9, 2008 IP
  4. lifeplayer

    lifeplayer Notable Member

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    #4
    Well, i do not think ads click area minimization is the root cause. The revenue reduce because many publisher now and google do reduce the pay rate on the click
     
    lifeplayer, Jul 9, 2008 IP