no way its dying anytime soon. google is the industry leader and knows how to address isues. adsense wil turn around to be better, at least thats how i feel. google is doing lot of cleaning up and suspending lots of publisher account which don;t add any value to the program
adsense isn't dying... did you ever notice how many sites on the internet have adsense running? this alone tells me that its still alive and prospering. adsense may be paying less , but as far as their success compared to their competition, they are still thriving.
In my opinion it's still a boon for Advertisers, but from publisher's perspective it's definitely loosing the charm due to drop in CPC and CTR
Hopefully Yahoo and Microsoft will step into the game.... This will increase quality of service and hopefully help drive a better advertising program altogether!
This is for sure one of the reasons earnings has dropped. Also dont forget the $ is very weak compared to other currencies