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Google Adsense Blocking YouTube Channels Without 1000 Subs / 4000 Hours

Discussion in 'AdSense' started by pmf123, Jan 16, 2018.

  1. #1
    2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program (YPP). Despite those issues more creators than ever are earning a living on YouTube, with the number of channels making over six figures up over 40% year-over-year. In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.

    As Susan mentioned in December, we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.

    Back in April of 2017, we set a YPP eligibility requirement of 10,000 lifetime views. While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard.

    Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.

    On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.

    Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.

    Of course, size alone is not enough to determine whether a channel is suitable for monetization, so we’ll continue to use signals like community strikes, spam, and other abuse flags to ensure we’re protecting our creator community from bad actors. As we continue to protect our platform from abuse, we want to remind all of you to follow YouTube’s Community Guidelines, Monetization Basics & Policies, Terms of Service, and Google AdSense program policies, as violating any of these may lead to removal from the YouTube Partner Program.

    While this change will tackle the potential abuse of a large but disparate group of smaller channels, we also know that the bad action of a single, large channel can also have an impact on the community and how advertisers view YouTube. We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge.
    SEMrush
    One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel, and while our policies will evolve over time, our commitment to that value remains. Those of you who want more details around this change, or haven’t yet reached this new 4,000 hour/1,000 subscriber threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow your channels.

    Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place. Creators large and small, established and emerging, transformed their talent and originality into videos that captivated over a billion people around the world. They made us laugh, taught us about our world and warmed our hearts. We’re confident the steps we’re taking today will help protect and grow our inspiring community well into the future.

    Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer

    https://youtube-creators.googleblog.com/2018/01/additional-changes-to-youtube-partner.html
     
    pmf123, Jan 16, 2018 IP
    SEMrush
  2. Agent000

    Agent000 Notable Member

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    #2
    yep! Lots of whiners and whingers over this.
    It simply comes down to a business decision. The pool of inventory from advertisers is not a bottomless pit.
    The number of crap channels wanting monetization is growing exponentially ... advertiser want quality.

    For Adsense for websites, Adsense are now rejecting around 90-95% of new applications - they had to act on YouTube and they have.
     
    Agent000, Jan 16, 2018 IP
  3. Vel

    Vel Active Member

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    #3
    This just means those already big youtubers will get even richer.

    If they were making $300,000 a year they might now make $600,000 a year because the advertisers will have more revenue going to those channels opposed to smaller channels who are trying to make a name for themselves.

    The only way to counter the tyrannical Google monster

    is for another search engine to prevail, say Amazon decides to buy Yahoo and market yahoo aggressively or they make an Alexa search engine for the net browser to rival Google and this time they let smaller blogs and such to earn without putting so many penalties on search that makes it hard for the smaller site to rank, basically google before they started the algo changes that hurt many small websites from ranking

    that is your only hope is Amazon gets into the Payperclick game and rivals google adsense

    then more people will jump ship to Amazon search engine, I hope amazon does that and creates their own Adsense network.

    Adsense and google has become a tyranny, and exclusive membership and they decide who they want to let earn money, no more shot for a random blogger to put up a website and get instant success from quality content those days are long gone.

    Now that they restrict youtube and didnt even punish those big youtubers and the smaller ones it shows what they are about sad.
     
    Vel, Jan 17, 2018 IP
    robyries likes this.
  4. ashish221990

    ashish221990 Member

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    #4
    I think its a good step by YouTube because it will block all those YouTubers who upload spam content on their YouTube channels and use dirty thumbnails just to gain views.4000 hours yearly watch time will play a key role in it because it is the main thing which shows who engaging is the content for users.
     
    ashish221990, Jan 28, 2018 IP
  5. Maximilian Diaz

    Maximilian Diaz Member

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    #5
    That's completely horrible, I think people should have equal chances
     
    Maximilian Diaz, Jan 29, 2018 IP
  6. Agent000

    Agent000 Notable Member

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    #6
    Why?

    YT do not have a bottomless pit of advertisers. The pool of advertisers willing to pay in limited. Demand from monetization is increasing exponentially. YT have to ration who can be monetized.
    At the same time advertiser are demanding that their adverts/brands are not associated with crap channels and are demanding a better return for what they are paying.

    How else do you think YT should ration the adverts and meet those demands for quality?
     
    Agent000, Jan 29, 2018 IP
  7. robyries

    robyries Well-Known Member

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    #7
    Simple,

    Just buy 1000 subscriber for $40 and you ready to go.. :)
     
    robyries, Feb 9, 2018 IP
  8. Agent000

    Agent000 Notable Member

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    #8
    more likely to be banned than get monetized. the algorithms are getting good at catching this now.
     
    Agent000, Feb 9, 2018 IP
  9. Highlandspring

    Highlandspring Member

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    #9
    4,000 hours of watch time is a bit tougher to fake, but I guess there is software that uses proxies and the like that can be used to "arrange that" - they also removed the backlink feature you used to be able to select one for every channel you created now its only available if the same 1,000 subcribers and 4000 hours of view time are achieved.

    Seems a really tough hurdle if you don't have significant resources already..
     
    Highlandspring, Feb 11, 2018 IP