After recently announcing a partnership between Google & Viacom, their new video ads have begun displaying for a small group of specially chosen publishers. The videos, which run clips from a variety of shows from Comedy Central, MTV, MTV2, The N, and Nickelodeon channels, are interspersed with ads, and publishers are paid on a CPM basis on how many of the ads are viewed by the user. Soruce - http://blog.searchenginewatch.com/blog/060822-102216
Very interesting, this will bring publishers a lot closer to the broadcast model of advertising. I'd like to see how this looks in practice on a site.
This sounds like a great idea. My site is all about TV so it should be really relevant to my audience.