I have a website let's say "example.com" and I want to promote several keywords on it. One of my keywords is, let's say: "mountains are pretty" Google is ruining my website by adding in SERPS at each page of my website: Example Page - mountains are happy Example Page 2 - mountains are happy Through this idiotic thing... Google is adding cannibalization to all of my webpages.. The website is not added in Dmoz.. so noodp is no use... Please tell me who knows how to fix this problem... Thanks.!
This is Google's official position: If we’ve detected that a particular result has one of the above issues with its title, we may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in our search results to better indicate their relevance to the query. There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query. Once we know the user’s query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.
and hen you search site:website.com , why you see a different result? With this kind of search you should see your exactly title tag, not a particular search!