Google ad placement tips Place your ads above the fold. The ads should be very close to the main content of the page or embeded in it. Ads perform well around your navigation. After the main content of the page. Ad colors This is, again, an area you will have to test for yourself. Some had the best results with default Google Adsense colors with exception of turning the green link into a dark gray one. I set my ad colors to match my site colors. It performs better than other colors. Of course, the testing is never over. So never stop trying out new colors for your ad units. As I mentioned, the point is to display targeted ads, but they should also fit into your content with their look. Now, you can not completely disguise them and they have to be marked as ads! Extra tips and tricks for making money with Adsense Lower your page bounce rates. If they are high, the problem might not be the ads themselves. What might be happening is that people are clicking the back button before even having the chance to click on the ads. Find the best paying keywords using Google Keyword Tools and put them in the paragraphs above and below the ad units (but only if they make sense in the text). That usually pulls up even better targeted ads.