I was wondering how much more I will need to pay per click than the next bidder to maintain a position higher than him/her. Google states the following but there is no actual amount mentioned Googles ad discounter, automatically reduces your actual CPC paid to the lowest amount needed to maintain your ads position, and to stay ahead of your competitionâ€
Thanks for that. What I don't understand is why, when I actually halved my bid on ad that I have been running for months and paid out a lot of money for my position never changed and this has been over a month now. It seems I have been well overcharged.
It seems that if your willing to pay it, google are more than willing to take it!!! Try opting for a low bid amount and watch the stats you can always increase your bid.
Always start low with your bids, and adjust daily until you get to the level you want. It could take a few days but will save you bigtime. Also weed out the keywords that are not getting a good CTR. They are costing you money. Ernie
Why be number one? The majority of people who click the first ad (over 75%) end up coming back and clicking at least through the third ad. Oftentimes, the second or third spot can be had for much less than the first spot, with the same amount of exposure. Just something to think about.
All it does is let you pay only one cent less than the bidder directly above you. It factors in quality score as well.
If you are getting a good CTR with 1 or 2 related keywords you should put them keywords in their own ad group and monitor their progress. Sometimes you can spend a lot of cash on keywords that bring in the clicks but do not convert to sales, these should be weeded out. Although a good CTR from these keywords will help your quality score and ad position, they will definately hurt your pocket.