Google Ad Disapproval Reasons

Discussion in 'Google AdWords' started by omie, Dec 15, 2010.

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  1. #1
    I have made a campaign and run a ad but Google disapproved my ad because Ad Text Trademark Term. I have used Sony in my ad text. How can i use Sony word in my ad text. Please help me out.

    Thanks
     
    omie, Dec 15, 2010 IP
  2. rlerza

    rlerza Peon

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    #2
    hmmmm, it doesn't sound like you can use that name as it is copyrighted protected, you got to find an alternative, I don't know what you are trying to sell but use words like gadget, or technology, best mp3 or something like that. Good luck
     
    rlerza, Dec 16, 2010 IP
  3. barbara.miller

    barbara.miller Greenhorn

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    #3
    well you cant provide ads on drugs, adult content and in this case you are providing ads on third party registered brand... like sony is a brand name and is well reputed so you don't own it so u cant do that. :cool:
     
    barbara.miller, Dec 16, 2010 IP
  4. validclicks

    validclicks Peon

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    #4
    you can't use the trademark words in adcopy .. write S0ny at place of sony your ads will approved \
     
    validclicks, Dec 16, 2010 IP
  5. michbald

    michbald Peon

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    #5
    yes, you can try write S0ny..they will approve it.
     
    michbald, Dec 17, 2010 IP
  6. Pol

    Pol Peon

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    #6
    Hey, maybe I am wrong but there are new rules which let you use the trademark in your campaign but no in ads but in keyword list. You can appear in Google on keyword "SONY". And I think that is good. Write some creative ad text and I think that it will be ok.
     
    Pol, Dec 17, 2010 IP
  7. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #7
    > yes, you can try write S0ny..they will approve it.

    I've run a campaign for a client before who used this exact trick. He sold television accessories, one was Sony.

    The software will not catch this... yet. However, it looks weird and is unprofessional looking. It actually reduces click rates.

    Better is to do this to circumvent:

    www.mysite.com/Sony

    or

    sony.mysite.com

    It also appears that the system does not catch DKIs. So if your keyword is "sony modelxx remote", the DKI would be something like:

    {KeyWord:TV Remotes}

    and when your ad triggers on your keyword, it will look like:

    Sony Modelxx Remote

    But again, as the system gets more sophisticated, it might catch this in the future or maybe not show your ad at all, or at least always use the DKI default text.
     
    Lucid Web Marketing, Dec 17, 2010 IP