Yes, it was meant to happen sooner or later, well it's soon... It's not original, not funny, but I guess it has to be done and added to our site's navigation.. how boring.. http://adsense.blogspot.com/2011/11/grow-your-audience-with-google.html
It is already possible: here you can already start building your company page https://plus.google.com/pages/create
Well, I've tried to make a company page (no specific purpose, just curiosity today) and there were a lot complicated things. Everything is much more difficult then with Facebook(((
they just launched Google+ pages a couple of days ago. I read through their blog that it's going to be more than just a Facebook Fanpage copycat. They have enabled Direct Connect where people can be directed to your Google+ page once you type in [+] and the name of the brand or business that you are looking for. right now only a few brands are using Direct connect. another nifty feature is of course the google+ hangout.
Google has launched its new page facility, its quite similar to facebook fan page. Let us see how it performs.
They have their fan pages, they were simple but you can good response from them if you were using them for your business purposes, they have already visitors in millions so its good for business purpo