Yesterday Google updated the Global Panda and as usual another time it hits a massive no. of websites in terms of positive results and negative results both! End of February onwards Panda update running the for Google USA only and it declares a massive no of losers and winners according to SISTRIX data and this time Searchmetrics released the Google global panda update losers and winners for UK market.This time search metrics determined the results last week and after Global panda update where they released and according Searchmetrics(http://www.searchmetrics.com/en/) “We’ve performed an analysis with millions of different keywords in short -and longtail of the impact of this update. We analyzed the top 100 domains with the greatest gains and losses in our Organic Performance Index (OPI) from the previous week. The OPI is calculated according to a keyword’s search volume, position and the statistical value of traffic distribution. The data was collated between the 5th & 12th of April 2011 and we can definitely confirm that the update has hit the UK – in a big way.“ The 100 losers in percentage: domain Visbility (OPI) new Visibility (OPI) old difference loss in % reviewcentre.com 68096 648704 -580608 -89,50% myvouchercodes.co.uk 289948 661560 -371612 -56,17% ciao.co.uk 20723 335697 -314974 -93,83% dooyoo.co.uk 14654 282837 -268183 -94,82% promotionalcodes.org.uk 31992 262717 -230725 -87,82% about.com 543243 760583 -217340 -28,58% brothersoft.com 90625 295898 -205273 -69,37% everydaysale.co.uk 3822 175800 -171978 -97,83% answers.com 142129 310111 -167982 -54,17% pocket-lint.com 2128 165956 -163828 -98,72% robtex.com 61832 218644 -156812 -71,72% hubpages.com 26099 182704 -156605 -85,72% netvouchercodes.co.uk 1935 152376 -150441 -98,73% mahalo.com 31609 166781 -135172 -81,05% markosweb.com 12844 136590 -123746 -90,60% qype.co.uk 5307 126801 -121494 -95,81% biznut.co.uk 3865 118715 -114850 -96,74% discountvouchers.co.uk 65751 178428 -112677 -63,15% ehow.com 93902 201781 -107879 -53,46% wikio.co.uk 10627 114833 -104206 -90,75% ehow.co.uk 33402 120596 -87194 -72,30% airfaresflights.co.uk 4100 89924 -85824 -95,44% ip-adress.com 26274 111986 -85712 -76,54% voucherhub.com 9756 84783 -75027 -88,49% wakoopa.com 1334 71525 -70191 -98,13% vouchercodes.com 21481 91535 -70054 -76,53% techradar.com 49761 116832 -67071 -57,41% reghardware.com 6133 72206 -66073 -91,51% discountshoppinguk.co.uk 491 66270 -65779 -99,26% twenga.co.uk 5690 71095 -65405 -92,00% wisegeek.com 21680 83584 -61904 -74,06% electricpig.co.uk 1678 60882 -59204 -97,24% whosdatedwho.com 2314 60476 -58162 -96,17% pricedash.com 127 55141 -55014 -99,77% cylex-uk.co.uk 2010 56744 -54734 -96,46% webdevelopersnotes.com 583 54948 -54365 -98,94% voucherseeker.co.uk 9086 62342 -53256 -85,43% ezinearticles.com 3577 56704 -53127 -93,69% savoo.co.uk 4047 56118 -52071 -92,79% killerstartups.com 869 52717 -51848 -98,35% fairinvestment.co.uk 43728 92214 -48486 -52,58% justtheflight.co.uk 2500 50806 -48306 -95,08% radioandtelly.co.uk 2539 49276 -46737 -94,85% shopzilla.co.uk 40470 86937 -46467 -53,45% pcadvisor.co.uk 39730 85628 -45898 -53,60% aceshowbiz.com 907 46188 -45281 -98,04% techwatch.co.uk 12341 56793 -44452 -78,27% shopping.com 15402 59608 -44206 -74,16% hotfrog.co.uk 1124 44863 -43739 -97,49% buyyourcar.co.uk 41542 85021 -43479 -51,14% comparestoreprices.co.uk 5658 48219 -42561 -88,27% associatedcontent.com 2239 44158 -41919 -94,93% worldtravelguide.net 6245 47922 -41677 -86,97% wikio.com 1819 43194 -41375 -95,79% softonic.com 184838 225647 -40809 -18,09% yourdictionary.com 20625 60991 -40366 -66,18% buzzle.com 7113 47319 -40206 -84,97% fanpix.net 3340 43163 -39823 -92,26% couponsnapshot.co.uk 1845 41463 -39618 -95,55% zath.co.uk 161 39768 -39607 -99,60% moneypage.com 25 39231 -39206 -99,94% computing.net 11689 50721 -39032 -76,95% just-food.com 293 39282 -38989 -99,25% freedownloadscenter.com 6349 45040 -38691 -85,90% voucherstar.co.uk 126 38748 -38622 -99,67% idealo.co.uk 5846 44100 -38254 -86,74% techeye.net 1879 38828 -36949 -95,16% flightmapping.com 13086 47787 -34701 -72,62% suite101.com 1658 35957 -34299 -95,39% visit4info.com 2092 36365 -34273 -94,25% mobileshop.com 35495 69436 -33941 -48,88% computerweekly.com 1733 35299 -33566 -95,09% techworld.com 1400 34923 -33523 -95,99% themecraft.net 1163 34070 -32907 -96,59% phonesreview.co.uk 864 33418 -32554 -97,41% articlesbase.com 4139 36568 -32429 -88,68% yourcounty.co.uk 5094 37145 -32051 -86,29% broadbandgenie.co.uk 11156 43181 -32025 -74,16% trustpilot.co.uk 3868 35230 -31362 -89,02% shopsafe.co.uk 1064 32359 -31295 -96,71% itproportal.com 1245 32533 -31288 -96,17% londontown.com 10315 41456 -31141 -75,12% njobs.org.uk 92 30693 -30601 -99,70% aboutbritain.com 2877 33327 -30450 -91,37% kgbanswers.co.uk 1009 31427 -30418 -96,79% play.com 305883 336067 -30184 -8,98% shoppingvouchers.co.uk 134 30056 -29922 -99,55% xomba.com 4050 33916 -29866 -88,06% squidoo.com 52450 81811 -29361 -35,89% autopartstrader.co.uk 1162 30282 -29120 -96,16% mydeco.com 34252 63063 -28811 -45,69% pcwb.co.uk 3447 31890 -28443 -89,19% hunkymalestars.com 1638 29970 -28332 -94,53% soft82.com 8747 37062 -28315 -76,40% passport.net 94318 122568 -28250 -23,05% money.co.uk 25726 53588 -27862 -51,99% reevoo.com 38253 65519 -27266 -41,62% soccerlens.com 2216 29481 -27265 -92,48% screenrush.co.uk 1093 27930 -26837 -96,09% osoyou.com 96 26668 -26572 -99,64% The Top 20 Winners domain Visibility (OPI) new Visibility (OPI) old difference % ebay.co.uk 1469346 1034302 435044 42.06% techcrunch.com 174797 124220 50577 40.72% national-lottery.co.uk 292053 209357 82696 39.50% econsultancy.com 186175 135804 50371 37.09% thisismoney.co.uk 234717 180377 54340 30.13% siteslike.com 175869 140279 35590 25.37% mirror.co.uk 275876 220937 54939 24.87% blogspot.com 1006719 819832 186887 22.80% mashable.com 295137 240714 54423 22.61% itv.com 345470 282300 63170 22.38% metro.co.uk 181507 149271 32236 21.60% independent.co.uk 471896 388280 83616 21.53% mozilla.org 146282 122471 23811 19.44% youtube.com 8856696 7446902 1409794 18.93% vimeo.com 168979 142182 26797 18.85% wordpress.com 331836 279738 52098 18.62% laterooms.com 150533 127297 23236 18.25% dailymotion.com 577590 490328 87262 17.80% soundcloud.com 150998 128569 22429 17.45% The interesting fact is this Ehow.co.uk and Ehow.com has lost more than 50% according to Searchmetrics and I think which is positive result for Google’s Panda. A news published by -Anirban Das,Zebra Techies,India.
As we all know, we are at the mercy of Google, aka Big Bro... All I can say is we need to focus on what really works and hope that it will keep working in the future...
Content/Display Stats: 5-7 April 558 262601 0.21% 0.47 £263.84 14 18.85 2.51% 3 12-14 April 158 68986 0.23% 0.45 £70.61 1 70.61 0.63% 0 Genuine stats from an account I manage - possible recovery underway now, but wow what a drop. Fyi, this is actually running on conversion optimiser which seems to perform ok, except when Google itself messes things up! I had hoped the sites which 'win' from the update would take the place of the 'losers', assuming they all carry Google content ads! On the plus-side, a slightly improved CTR
Great observation..I found earlier CTR improved in terms of my clients after Panda USA and need to wait unless and until panda get settled..and expected it will run few more consecutive versions coming down the street through this year..