Google’s Fox Clarifies Sitemaps, PageRank

Sitemaps.org, born of historic collaboration between Google, Yahoo and Microsoft, intends to simplify the tenuous endeavor of directing search engines to your siteâ€™s relevant content. Thus, sitemaps are garnering renewed focus and while the forge is still hot, Vanessa Fox helps clear the smoke. Who better to press a key member of Google Sitemaps for answers than Rand Fishkin, SEO expert from SEOmoz.org.

Does a duplicate content filter induce duplicate content penalties? What about format preference? Is XML king or can a simple text file suffice? What the hell is OAI-PMH? Given some recent dialog on sitemaps versus other SEO methods, Vanessa reiterates the intent of a sitemap: it should be merely one part of the strategy.

â€œ[Google] Sitemaps doesnâ€™t impact your ranking at allâ€¦ it helps with the very first obstacle of learning about all of your pages.â€ Itâ€™s about crawling, thus it doesnâ€™t preclude code optimization, site organization or other sensible methods in SEO. It may indirectly allow for better ranking but wonâ€™t provide it.

Fox also addresses common concerns such as code to text ratio, priority settings and Google Toolbarâ€™s pagerank reports versus Google Webmaster Toolâ€™s.

â€œ[Webmaster Tools] is a little more accurate, a little more up-to-dateâ€¦ the Toolbar pageranking doesnâ€™t get updated quite as often, of course itâ€™s only one factor. I feel like people get really hung-up on the Toolbar pagerank. People probably spend a little more energy on it than they need to.â€
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I advice you to see the video:
http://videos.webpronews.com/2006/12/06/vanessa-fox-clarifies-the-role-of-google-sitemaps/

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